Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  A significant percentage of American consumers have no wired broadband connection at home, relying instead on smartphones to connect to the Internet. If the trend continues, it heralds a substantial near-term change in Internet access patterns.

Source:  eMarketer.com

Date: Mar 22, 2013

Link:  http://www.emarketer.com/Article/Tablet-Ownership-Increases-Will-Pay-TV-Audiences-Follow/1009752#2Fxer0W8YL6KiEZQ.99

Questions for Discussions:

  • Summarize the current level of consumer satisfaction with the competing distribution options in the marketplace?
  • Do you think mobile access to entertainment will overtake conventional home-based viewing habits?
  • What would have to change to promote this result?

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