Description: A significant percentage of American consumers have no wired broadband connection at home, relying instead on smartphones to connect to the Internet. If the trend continues, it heralds a substantial near-term change in Internet access patterns.
Source: eMarketer.com
Date: Mar 22, 2013
Questions for Discussions:
- Summarize the current level of consumer satisfaction with the competing distribution options in the marketplace?
- Do you think mobile access to entertainment will overtake conventional home-based viewing habits?
- What would have to change to promote this result?
Leave a Reply
You must be logged in to post a comment.