Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  A significant percentage of American consumers have no wired broadband connection at home, relying instead on smartphones to connect to the Internet. If the trend continues, it heralds a substantial near-term change in Internet access patterns.


Date: Mar 22, 2013


Questions for Discussions:

  • Summarize the current level of consumer satisfaction with the competing distribution options in the marketplace?
  • Do you think mobile access to entertainment will overtake conventional home-based viewing habits?
  • What would have to change to promote this result?

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