Description: IN 2005, Kenneth Lander, a lawyer in Monroe, Ga., moved with his wife, stepdaughter and the youngest three of his seven children to a coffee farm in San Rafael de Abangares, Costa Rica. He always “had a heart,” he said, for Latin America, and after a vacation to the lush cloud forests near Monteverde in 2004, he was determined to return on a more permanent basis.
Source: NYTimes.com
Date: Mar 16, 2013
Questions for Discussions:
- Describe the co-op business model presented in the report.
- How does pricing relate to the movement of product through to the final consumer?
- Do you think this is a better model for growers to participate in rather than selling their unprocessed beans and taking the profit to be had at that level of the business?
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