Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  IN 2005, Kenneth Lander, a lawyer in Monroe, Ga., moved with his wife, stepdaughter and the youngest three of his seven children to a coffee farm in San Rafael de Abangares, Costa Rica. He always “had a heart,” he said, for Latin America, and after a vacation to the lush cloud forests near Monteverde in 2004, he was determined to return on a more permanent basis.

Source:  NYTimes.com

Date: Mar 16, 2013

Link: http://www.nytimes.com/2013/03/17/business/coffees-economics-rewritten-by-farmers.html?pagewanted=all&_r=0

Questions for Discussions:

  • Describe the co-op business model  presented in the report.
  • How does pricing relate to the movement of product through to the final consumer?
  • Do you think this is a better model for growers to participate in rather than selling their unprocessed beans and taking the profit to be had at that level of the business?

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