Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Shares of Nike surge after the athletic apparel retailer reported better-than-expected earnings, despite worries about weak sales in China.

Source: – video report

Date: Mar 22, 2013


Questions for Discussions:

  • Why was Nike expected to perform poorly in the last quarter?
  • What is the explanation for its success?
  • What do these financial results suggest about consumer spending and the economy?
  • Are there other companies that you think might be worthwhile reexamining from a financial analysis point of view?


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