Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Investors are cheered by deal to feature Samsung in-store shops

Source:  Marketwatch.com

Date: Apr 04, 2013

Link:  http://www.marketwatch.com/story/best-buy-turns-the-tables-on-showrooming-2013-04-04?siteid=nwtwk

Questions for Discussions:

  • How has Best Buy responded to the challenges related to e-commerce?
  • How has this response changed the traditional channels of distribution?
  • Do you think this strategy will succeed?

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