Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:   After initial rejection from Hollywood studios, the creators of canceled TV-show ‘Veronica Mars’ turned to Kickstarter to fund a film version.

Source:  CNNMoney.com – video report

Date: Apr 11, 2013

Link: http://money.cnn.com/video/technology/2013/04/11/t-kickstarter-veronica-mars.cnnmoney/

Questions for Discussions:

  • Describe the method used to raise funds.
  • Do you think this method can lead to a greater number of projects coming to fruition?
  • How else can entrepreneurs use this method to develop other business ideas?
  • What disadvantages or risks are there to using this approach?

 

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