Description: After initial rejection from Hollywood studios, the creators of canceled TV-show ‘Veronica Mars’ turned to Kickstarter to fund a film version.
Source: CNNMoney.com – video report
Date: Apr 11, 2013
Link: http://money.cnn.com/video/technology/2013/04/11/t-kickstarter-veronica-mars.cnnmoney/
Questions for Discussions:
- Describe the method used to raise funds.
- Do you think this method can lead to a greater number of projects coming to fruition?
- How else can entrepreneurs use this method to develop other business ideas?
- What disadvantages or risks are there to using this approach?
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