Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Three major trends are driving some of the biggest changes in social ad spend and helping kick up growth: the mobile channel, local outreach and native ad formats. Estimates from BIA/Kelsey released in its “Annual US Local Media Forecast: Social Local Media 2012-2017” report showed that the firm expected social media ad spending in the US to total $6.1 billion this year—and be just shy of $11 billion in 2017.

Source:  eMarketer.com

Date: Apr 19, 2013

Link: http://www.emarketer.com/Article/US-Social-Spend-Breakouts-Show-Rising-Influence-of-Mobile-Local-Outreach/1009827#XxhltTU7ZXSXMiyj.99

Questions for Discussions:

  • What does this report say about trends in adverstising spending?
  • What should advertising managers be doing about this shift?

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