Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  British grocery retailer Tesco pulls out of the U.S. market after failing to make a profit. Some analysts blame the company’s poor judgment of U.S. consumer tastes.

Source: – video report

Date: Apr 18, 2013


Questions for Discussions:

  • Why did the retailer fail in the US?
  • What does this report say about management decision-making and research?

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