Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The dairy cows smell. All farm animals do, of course, but these particularly pungent Holsteins have just come in from the rain. They?re huddled in open stalls inside a white wooden barn at Cella Brothers in Wallingford, Conn., swishing their tails, chewing on bales of hay, and remarking on the terrible weather with a series of disappointed moos.


Date: May 02, 2013


Questions for Discussions:

  • Describe the supply chain at Whole Foods and the role of the forager?
  • How different is this role from regular buyers for food stores?
  • How else is management at Whole Foods different from regular food stores?

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