Will J.C. Penney?s Mea Culpa Commercial Work?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: J.C. Penney is apologizing. The department-store chain is airing a television commercial this week — in time for Mother?s Day — that says it made mistakes and asks former customers to come back. Sheila Dharmarajan reports on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: May 01, 2013

Link: http://bloom.bg/18r07pK#ooid=Q5dHNiYjoKPwaG_yDqZH9Gf9YJWLCd5x

Questions for Discussions:

  • Do you think the apology was a good marketing strategy?
  • Do you think the old target customer will return to shop once again at J.C. Penney?
  • What else should management be doing?

Leave a Reply