Description: J.C. Penney is apologizing. The department-store chain is airing a television commercial this week — in time for Mother?s Day — that says it made mistakes and asks former customers to come back. Sheila Dharmarajan reports on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)
Source: Bloomberg.com – video report
Date: May 01, 2013
Questions for Discussions:
- Do you think the apology was a good marketing strategy?
- Do you think the old target customer will return to shop once again at J.C. Penney?
- What else should management be doing?