Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Despite a sluggish economy, the Gap is expecting strong sales and earnings. Investors are impressed.

Source: CNNMoney.com – video report

Date: May 10, 2013

Link: http://money.cnn.com/video/investing/2013/05/10/investing-buzz-gap-old-navy-banana-republic.cnnmoney/

Questions for Discussions:

  • Why is the Gap popular again, according to the report?
  • Do you think there other reasons?
  • How significant is the role of new management in this story of revised success?

 

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