Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Despite a sluggish economy, the Gap is expecting strong sales and earnings. Investors are impressed.

Source: – video report

Date: May 10, 2013


Questions for Discussions:

  • Why is the Gap popular again, according to the report?
  • Do you think there other reasons?
  • How significant is the role of new management in this story of revised success?


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