Why Dreamworks is buying YouTube channels

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens.

Source: CNNMoney.com – video report

Date: May 16, 2013

Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/

Questions for Discussions:

  • Why are YouTube channels becoming more popular?
  • Who do they appeal to and how can managers develop this environment?
  • Why do you suppose management acquired AwesomenessTV instead of developing their own from scratch?
  • Does YouTube offer a viable alternative to entrepreneurs seeking to develop programming?

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