Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Jennifer Brown is tearing up. She’s converting early-2000s camcorder footage into digital files, watching as a woman’s colleagues celebrate her promotion until the woman’s boyfriend appears out of nowhere, gets down on one knee, and proposes. When a group of passersby interrupts Brown quietly weeping at her computer screen, she gestures at the proposal by way of explanation. “She is totally surprised,” Brown says, “and now I’m all flustered.”


Date: May 16, 2013



Questions for Discussions:

  • Why is this business likely to do well over the next few years?
  • What advantage is there for co-branding with giant retailers like Wal-Mart?
  • What do you think the consumer reaction will be to offering cloud storage and access to old video material?
  • What other service would enhance the offer to consumers?

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