Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the largest audience. So some notions, like the idea that “if it bleeds it leads,” have been used in journalism long before the digital age.

Source: Smartplanet.com

Date: May 17, 2013

Link: http://www.smartplanet.com/blog/pure-genius/q-a-jonah-berger-wharton-marketing-guru-on-what-makes-things-go-viral/10010?tag=header;header-sec

 

Questions for Discussions:

  • What does the article have to say about the shared characteristics of things that go viral?
  • What are the lessons for marketing managers?
  • Which factor would affect you the most?

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