Description: Wheat fields, kitchen tables, and moms gazing approvingly at their sandwich-eating children: the conventions of bread advertising are well entrenched. But figure-conscious fashion models and bread products, usually, do not mix.
Date: June 06, 2013
Questions for Discussions:
- What does the article have to say about consumer perceptions of bread and marketers’ strategies for changing them?
- Do you think advertising can change the growing belief that bread is responsible for weight control difficulties?