Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Wheat fields, kitchen tables, and moms gazing approvingly at their sandwich-eating children: the conventions of bread advertising are well entrenched. But figure-conscious fashion models and bread products, usually, do not mix.


Date: June 06, 2013


Questions for Discussions:

  • What does the article have to say about consumer perceptions of bread and marketers’ strategies for changing them?
  • Do you think advertising can change the growing belief that bread is responsible for weight control difficulties?

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