Cory Vines: The Warby Parker of Activewear

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources, Uncategorized.

Description: Aug. 9 (Bloomberg) — Cory Vines CEO Dan Lieberman discusses the company’s activewear with Scarlet Fu on Bloomberg Television’s “Money Moves.” (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: August 09, 2013

Link: http://bloom.bg/1ey3ZIw

Questions for Discussions:

  • How does the Internet allow new businesses to enter the marketplace more easily?
  • What are the special challenges of developing a relationship with customers online?
  • How would you go about developing this brand and communicating a relationship with customers?

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