Description: Shopping online is easier than shopping in a mall — as long as you know exactly what you want to buy. The problem comes when you don’t know what you want.

Source: NYTimes.com

Date: August 17, 2013

Link: http://www.nytimes.com/2013/08/17/technology/hanging-out-at-the-e-mall.html?ref=business

Questions for Discussions:

• Describe how the sites help create a better online shopping experience.
• How do they influence customer behavior?
• Which sorts of consumer products do you think would do better with online social support?