Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: We’ve heard rumors about smartwatches from the likes of Apple (AAPL) and Samsung (005930:KS) for most of 2013, and it sounds like they’re finally almost here. Bloomberg News reported today that on Sept. 4, Samsung will introduce the Galaxy Gear, a wristwatch-like device that can be used for phone calls, surfing the Web, and handling e-mail. Apple is trying to get its own smartwatch on shelves by the end of the year, according to the report.


Date: August 16, 2013


Questions for Discussions:

  • Do you think these devices will resonate with consumers?
  • What advantages will consumers demand before buying?


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