Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Apple (AAPL) is planning to start buying back old iPhones. What’s in it for the company? And what’s in it for you?

Source: Businessweek.com

Date: August 30, 2013

Link: http://www.businessweek.com/articles/2013-08-30/apple-will-pay-for-old-iphones-dot-is-it-a-good-deal#r=hp-lst

Questions for Discussions:

  • Why is Apple buying back older models?
  • Do you think this strategy will be successful?

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