Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Apple (AAPL) is planning to start buying back old iPhones. What’s in it for the company? And what’s in it for you?


Date: August 30, 2013


Questions for Discussions:

  • Why is Apple buying back older models?
  • Do you think this strategy will be successful?

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