Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: YouTube’s newest office space is a professional television studio that is free to use for its most popular content creators.

Source: CNNMoney.com – video report

Date: August 26, 2013

Link: http://money.cnn.com/video/technology/2013/08/26/t-youtube-studio-la.cnnmoney/index.html

Questions for Discussions:

  • What is YouTube’s management’s thinking behind providing free-access production studios to their top channels?
  • Do you think they should also produce content the way NetFlix and other distributors of entertainment do?
  • How do you think this approach to production will affect entrepreneurial producers?

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