Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Viewers tend to have the same reaction to TV and video ads

Source: emarketer.com

Date: August 30, 2013

Link: http://www.emarketer.com/Article/Made-for-Web-Video-Remakes-TV-Landscape/1010177#WocwPVviQxEOcLH5.99

Questions for Discussions:

  • Summarize the highlights in this report.
  • How is viewer-behavior changing?
  • What do you think the industry will look like in ten years?
  • What opportunities exist for entrepreneurs?

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