Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Wal-Mart SVP Michelle Gloeckler explains her company’s $50 billion dollar effort to sell more American made goods over the next ten years.

Source: – video report

Date: August 28, 2013


Questions for Discussions:

  • Why do you suppose Wal-Mart management is motivated to lead the way in more American-made product sales?
  • Do you think the firm can maintain their current low-price competitive advantage and introduce more American-made products?
  • How do you think this effort will affect manufacturers in America as well as those overseas?
  • Would you consider this strategy an example of good corporate social responsibility?

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