Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Samsung’s new smartwatch has limited functionality and a high $299 price tag.

Source: CNNMoney.com – video report

Date: Sep 06, 2013

Link: http://money.cnn.com/video/technology/2013/09/05/t-ts-samsung-gear-watch-hands-on.cnnmoney/index.html

Questions for Discussions:

  • Summarize the reasons the reviewer was disappointed with the Samsung smartwatch.
  • Do you think it will sell well despite the shortcomings?
  • What is the primary feature that you would focus on in marketing the smartwatch?

Leave a Reply

Your email address will not be published.