Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Swatch (UHR:VX) has made a self-winding timepiece with just 51 components. As Samsung (005930:KS) and other tech giants race to bring smartwatches to the public, slashing the number of moving parts in a timepiece is what counts as an extraordinary advance in the 500-year-old dumbwatch industry.


Date: Sep 06, 2013


Questions for Discussions:

  • Why do suppose Swatch has done as well as it has?
  • What does this report say about consumer attitude towards wristwatch technologies?

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