A Burger Chain Taps Local Farms to Sell More Franchises

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Franchise restaurant success usually starts with cutting operational costs and purchasing in bulk from national suppliers. The savings that come from volume and standardization are then funneled into mammoth ad campaigns that send Americans flocking to new outlets.

Source: Businessweek.com

Date: Sep 11, 2013

Link: http://www.businessweek.com/articles/2013-09-11/a-burger-chain-taps-local-farms-to-sell-more-franchises#r=hpt-fs

Questions for Discussions:

  • What makes this franchise business different than other start-ups?
  • Who is the target market?
  • Do you think this franchise  will be successful in a variety of neighborhoods?

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