Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Trooper Beer from Iron maiden front man Bruce Dickinson has beaten sales expectations since launching in May, with plans to ship to 180 countries.

Source: CNNMoney.com – video report

Date: Sep 12, 2013

Link: http://money.cnn.com/video/news/2013/09/12/n-cmr-iron-maiden-beer.cnnmoney/index.html

Questions for Discussions:

  • Who is the target market for this brand?
  • Do you think cross-branding the band with their beer helps sell their beer?
  • What are the similarities and differences of say a Hollywood actor introducing cologne?

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