Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Apple’s new ‘low-cost’ iPhone is still pretty expensive, which is bad news for profits in an economy where wages are stagnant and truly cheap options are plentiful. Daniel Gross on the stock market’s punishing response—and the bleak outlook in Asia and Africa.


Date: Sep 11, 2013


Questions for Discussions:

  • Summarize the concerns about the new Apple iPhone?
  • Do you think it will be successfully sold internationally?
  • What would you do to improve chances for success?

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