Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A radio controlled flying Iron Man is modeled after a much larger 6′ model, and is expected to be one of the hot toys this holiday season.

Source: CNNMoney.com – video report

Date: Sep 19, 2013

Link: http://money.cnn.com/video/technology/2013/09/19/t-ts-iron-man-drone-toy.cnnmoney/index.html

Questions for Discussions:

  • How important is the “Iron Man” brand to the price set for this device?
  • At $80, do you think it will sell well?
  • Who do you think the target market is for this device?

Leave a Reply

Your email address will not be published.