Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A radio controlled flying Iron Man is modeled after a much larger 6′ model, and is expected to be one of the hot toys this holiday season.

Source: – video report

Date: Sep 19, 2013


Questions for Discussions:

  • How important is the “Iron Man” brand to the price set for this device?
  • At $80, do you think it will sell well?
  • Who do you think the target market is for this device?

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