Description: Sales of the latest Grand Theft Auto game reached $800 million on their first day. Take-Two’s stock surged. But EA and Activision are doing well too thanks to their own hit games.
Source: CNNMoney.com – video report
Date: Sep 19, 2013
Questions for Discussions:
- Explain the financial success of GTA and other games?
- Who are the target customers for these products?
- How are console and mobile games different?
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