Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Sales of the latest Grand Theft Auto game reached $800 million on their first day. Take-Two’s stock surged. But EA and Activision are doing well too thanks to their own hit games.

Source: – video report

Date: Sep 19, 2013


Questions for Discussions:

  • Explain the financial success of GTA and other games?
  • Who are the target customers for these products?
  • How are console and mobile games different?

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