Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Kirsten Tobey, 35, and Kristin Richmond, 38, launched Revolution Foods in 2006 to supply healthy lunches to schools in low-income communities. The Oakland (Calif.) business has grown into a national operation, preparing more than 1 million meals weekly for almost 1,000 schools across the country. Now it’s going head to head with Kraft Foods Group (KRFT), the maker of Lunchables. Revolution Foods in August began selling meal kits at more than 400 stores, including some owned by Safeway (SWY) and Whole Foods Market (WFM); Target (TGT) will start carrying them in October.

Source: Businessweek.com

Date: Sep 19, 2013

Link: http://www.businessweek.com/articles/2013-09-19/revolution-foods-takes-on-kraft-to-get-into-kids-lunchboxes#r=nav-fst

Questions for Discussions:

  • Explain the success of this business model?
  • Do you think Kraft and other food giants will overwhelm smaller start-ups like Revolution Foods?

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