Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Coca-Cola CEO Muhtar Kent says it’s important for corporations to take stands on social issues and work with local governments and non-profits to solve problems like youth unemployment.

Source: – video report

Date: Sep 24, 2013


Questions for Discussions:

  • Summarize the ideas expressed by Muhtar Kent in this report.
  • Do you think these ideas are genuine or defensive reactions by a CEO of a corporation?

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