Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Coca-Cola CEO Muhtar Kent says it’s important for corporations to take stands on social issues and work with local governments and non-profits to solve problems like youth unemployment.

Source: CNNMoney.com – video report

Date: Sep 24, 2013

Link: http://money.cnn.com/video/news/2013/09/26/n-coca-cola-ceo-social-problems-youth-unemployment.cnnmoney/index.html

Questions for Discussions:

  • Summarize the ideas expressed by Muhtar Kent in this report.
  • Do you think these ideas are genuine or defensive reactions by a CEO of a corporation?

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