Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: J. C. Penney (JCP), the centenarian retailer, is reeling from post-traumatic stress disorder. Its sales, stock price, and management credibility are all tanking. The company is in disarray after activist hedge fund manager Bill Ackman installed a chief executive officer (now departed) whose aborted attempt to reinvent the department store failed miserably and alienated longtime customers. Penney hasn’t registered a quarterly profit in two years. Suppliers are scared. The stores echo.

Source: – video report

Date: Sep 27, 2013


Questions for Discussions:

  • Summarize the situation at J.C. Penney.
  • Do you think the company can survive with the current plan?
  • What would you do if you were in charge at the company?

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