Chipotle: The One That Got Away From McDonald’s

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: AOL (AOL) + Time Warner (TWX).?Daimler (DAI:GR) + Chrysler (F:IM).?Bank of America (BAC) + Countrywide. The Corporate Hall of Shame is wallpapered with press releases from decades of regrettable mergers.

Source: Businessweek.com

Date: Oct 03, 2013

Link: http://www.businessweek.com/articles/2013-10-03/chipotle-the-one-that-got-away-from-mcdonalds#r=hp-lst

Questions for Discussions:

  • Why do you think McDonald’s sold off Chipotle when they did?
  • What does this decision say about McDonald’S management thinking then?
  • Was it a bad financial deal?

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