Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Who says Big Macs can’t be gourmet? That’s the message McDonald’s pushed at a fancy invitation-only event last week. Abby Haglage on the charm offensive—and why it’s such a tough sell.


Date: Oct 01, 2013


Questions for Discussions:

  • Summarize the PR strategy and intended goals envisioned by management at McDonald’s?
  • Why will it be difficult to succeed?
  • What would you advise management to do to improve its image?

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