Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Each Vertu smartphone is all assembled by a single person and the finished product can run thousands of dollars.

Source: CNNMoney.com – video report

Date: Oct 02, 2013

Link: http://money.cnn.com/video/technology/2013/10/02/t-vertu-luxury-smartphone.cnnmoney/index.html

Questions for Discussions:

  • How has Vertu managed to succeed in the very competitive smartphone market?
  • Why would it be a mistake to switch manufacturing to say, China?

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