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Discussion Topics for Today's Classroom

Inside the Vertu luxury smartphone factory

Posted October 7th, 2013 by Brahm Canzer & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Each Vertu smartphone is all assembled by a single person and the finished product can run thousands of dollars.

Source: CNNMoney.com – video report

Date: Oct 02, 2013

Link: http://money.cnn.com/video/technology/2013/10/02/t-vertu-luxury-smartphone.cnnmoney/index.html

Questions for Discussions:

  • How has Vertu managed to succeed in the very competitive smartphone market?
  • Why would it be a mistake to switch manufacturing to say, China?

Tags: Business Ethics and Social Responsibility (p34) Competing in World Markets (p104) Customer-Driven Marketing (p350) Economic Challenges Facing Contemporary Business (p70) Human Resource Management : From Recruitment to Labor Relations (p252) Management Leadership and the Internal Organization (p216) Product and Distribution Strategies (p386) Production and Operations Management (p314) Promotion and Pricing Strategies (p426) The Changing Face of Business (p2) Top Performance through Empowerment Teamwork and Communication (p284)

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