Google Is Going to Include Your Face in Its New Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11.

Source: Businessweek.com

Date: Oct 11, 2013

Link: http://www.businessweek.com/articles/2013-10-11/google-plans-to-include-users-faces-in-ads#r=read

Questions for Discussions:

  • What is the “value” of using this sort of personal endorsement in online advertising?
  • Do you think users will get used to the idea of the new level of privacy online?

Leave a Reply