Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: CEO of T-Mobile John Legere says the larger wireless carriers ‘make disgusting sums of money’ on wild margins. Now he’s trying to change that by lowering costs for consumers.

Source: CNNMoney.com – video report

Date: Oct 11, 2013

Link: http://money.cnn.com/video/technology/2013/10/10/t-t-mobile-ceo-john-legere-international-roaming.cnnmoney/index.html

Questions for Discussions:

  • Why do you think Legere is now “exposing” the industry inside information to consumers?
  • How do you think this information will be received by consumers and competitors?

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