Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Comedian Will Ferrell reprises his famous ‘Ron Burgundy’ character as he sells the Durango is Dodge’s latest ad campaign.

Source: CNNMoney.com – video report

Date: Oct 09, 2013

Link: http://money.cnn.com/video/news/2013/10/09/n-ron-burgundy-dodge-durango-moos.cnnmoney/index.html

Questions for Discussions:

  • What are the pros and cons to combining the promotion of both brands in one commercial?
  • Do you think comedy attracts viewers to this ad?
  • What message does the ad convey to viewers?

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