Description: Comedian Will Ferrell reprises his famous ‘Ron Burgundy’ character as he sells the Durango is Dodge’s latest ad campaign.
Source: CNNMoney.com – video report
Date: Oct 09, 2013
Link: http://money.cnn.com/video/news/2013/10/09/n-ron-burgundy-dodge-durango-moos.cnnmoney/index.html
Questions for Discussions:
- What are the pros and cons to combining the promotion of both brands in one commercial?
- Do you think comedy attracts viewers to this ad?
- What message does the ad convey to viewers?
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