Description: Comedian Will Ferrell reprises his famous ‘Ron Burgundy’ character as he sells the Durango is Dodge’s latest ad campaign.
Source: CNNMoney.com – video report
Date: Oct 09, 2013
Questions for Discussions:
- What are the pros and cons to combining the promotion of both brands in one commercial?
- Do you think comedy attracts viewers to this ad?
- What message does the ad convey to viewers?