Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares of Chipotle hit all-time highs after the restaurant chain reported a 6% surge in same-store sales. It seems consumers can’t resist affordable food luxuries, as shares of Starbucks, Whole Foods and Dunkin’ Brands have also reached new heights.

Source: CNNMoney.com – video report

Date: Oct 18, 2013

Link: http://money.cnn.com/video/investing/2013/10/18/investing-the-buzz-chipotle-fast-food-starbucks-dunkin-whole-foods.cnnmoney/index.html

Questions for Discussions:

  • Who is the target customer for this fast-food chain?
  • How sensitive do you think customers are to an increase in prices?
  • Could a price increase work better if it was only associated with a new product?

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