Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chip Brewer, president and chief executive officer at Callaway Golf recaps third-quarter results and what the company is doing to grow sales and develop new products. He speaks on Bloomberg Television’s “In The Loop.”

Source: Bloomberg.com – video report

Date: Oct 24, 2013

Link: http://bloom.bg/1chkmh6

Questions for Discussions:

  • How has Callaway product development contributed to the improvements for the company?
  • How does Callaway distinguish itself from other brands in this very competitive marketplace?

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