Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.

Source: eMarketer.com

Date: Oct 25, 2013

Link: http://www.emarketer.com/Article/Facebook-Looks-Beyond-Social-Media-Part-of-Its-Business/1010332#8O2JvFUwE6tWWi5I.99

Questions for Discussions:

  • Summarize the key points in this report that shed light on the strategic thinking at Facebook.
  • Do you think the strategies are good ones?

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