Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.


Date: Oct 25, 2013


Questions for Discussions:

  • Summarize the key points in this report that shed light on the strategic thinking at Facebook.
  • Do you think the strategies are good ones?

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