Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.

Source: eMarketer.com

Date: Oct 28, 2013

Link: http://www.emarketer.com/Article/Twitter-Better-Than-Facebook-Targeting-Teens/1010336#EfSZFmvGkRGmclTF.99

Questions for Discussions:

  • Summarize the key points in this report.
  • How do you explain the change taking place?

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