Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Between downtown San Francisco and the new Twitter offices six city blocks to the west, things get sketchy. There is a strip club, a budget motel with weekly rates and, on the gentrified edge of this no-man’s land, the offices of Medium, the new venture of Evan Williams, one of Twitter’s co-founders.


Date: Nov 09, 2013


Questions for discussion:

  • What makes Medium unique and provides its competitive advantage in the marketplace?
  • How should it be managed?
  • Do you think it will succeed?

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