Description: Kashi cereal, once a favourite of the health-food set, has gotten too mainstream.That’s according to Kellogg CEO John Bryant, who said Monday that the company needs to do more to make Kashi popular again with “forward thinkers” on the nutrition front.
Source: OttawaCitazen.com; AP
Date: Nov 04, 2013
Questions for Discussions:
- What has happened to ready to eat breakfast cereal recently and to Kashi in particular?
- Do you think the company can reinvigorate growth?