Kellogg CEO: Kashi cereal got too ‘mainstream;’ natural brand suffers in turn away from cereal

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Kashi cereal, once a favourite of the health-food set, has gotten too mainstream.That’s according to Kellogg CEO John Bryant, who said Monday that the company needs to do more to make Kashi popular again with “forward thinkers” on the nutrition front.

Source: OttawaCitazen.com; AP

Date: Nov 04, 2013

Link: http://www.ottawacitizen.com/business/Kellogg+Kashi+cereal+mainstream+natural+brand+suffers+turn+away/9122609/story.html

Questions for Discussions:

  • What has happened to ready to eat breakfast cereal recently and to Kashi in particular?
  • Do you think the company can reinvigorate growth?

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