Description: Entrepreneur Blake Mycoskie discusses Toms Shoes’ ‘One for One’ program which gives free shoes to a poor children for every pair sold at retail and the company’s new digital marketplace.
Source: CNNMoney.com – video report
Date: Nov 08, 2013
Link: http://money.cnn.com/video/news/2013/11/08/n-toms-shoes-blake-mycoskie.cnnmoney/index.html
Questions for Discussions:
- Describe the new business model?
- What are the critical characteristics needed in order for the model to be viable and sustainable?
- Suggest a new product that could fit the program model.
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