Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Entrepreneur Blake Mycoskie discusses Toms Shoes’ ‘One for One’ program which gives free shoes to a poor children for every pair sold at retail and the company’s new digital marketplace.

Source: CNNMoney.com – video report

Date: Nov 08, 2013

Link: http://money.cnn.com/video/news/2013/11/08/n-toms-shoes-blake-mycoskie.cnnmoney/index.html

Questions for Discussions:

  • Describe the new business model?
  • What are the critical characteristics needed in order for the model to be viable and sustainable?
  • Suggest a new product that could fit the program model.

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