Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: ‘Games Guru’ Tommy Palm from U.K. based King talks about why Candy Crush Saga is so popular and how the mobile game brings in so much cash.

Source: CNNMoney.com – video report

Date: Nov 15, 2013

Link: http://money.cnn.com/video/technology/2013/11/15/t-candy-crush-saga-king-tommy-palm-mobile-games.cnnmoney/index.html

Questions for Discussions:

  • Describe the business model?
  • Why would players be motivated to “pay” at higher levels of the free game?

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