Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: ‘Games Guru’ Tommy Palm from U.K. based King talks about why Candy Crush Saga is so popular and how the mobile game brings in so much cash.

Source: – video report

Date: Nov 15, 2013


Questions for Discussions:

  • Describe the business model?
  • Why would players be motivated to “pay” at higher levels of the free game?

Leave a Reply

Your email address will not be published. Required fields are marked *