In a Bean, a Boon to Biotech

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A new federal push to purge artery-clogging trans fats from foods could be just what the doctor ordered — not only for public health but for the unpopular biotechnology industry, specifically, two developers of genetically modified crops.

Source: NYTimes.com

Date: Nov 15, 2013

Link: http://www.nytimes.com/2013/11/16/business/in-a-bean-a-boon-to-biotech.html?ref=business&_r=0

Questions for discussion:

  • What are the potential benefits to consumers and these companies if the product becomes widely used?
  • Do you think consumers will reject the products because of the engineering behind their development?

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