Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: McDonald’s CEO Don Thompson speaks with Bloomberg Television’s Betty Liu at Bloomberg’s The Year Ahead: 2014 conference at the Art Institute of Chicago. (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: Nov 21, 2013

Link: http://bloom.bg/18U53UH#ooid=5zNXBqaDreGgymOn83TY2NeE0R4Ff_Qy

Questions for Discussions:

  • What did you learn about CEO Don Thompson and his management style by watching this report?
  • Summarize the strategic management thinking at McDonalds.

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