Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It’s too soon to know whether Microsoft (MSFT) or Sony (SNE) will emerge victorious from this round of the great video-game console wars, but it may not be premature to name the real winner: Twitch.tv.

Source: Businessweek.com

Date: Nov 22, 2013

Link: http://www.businessweek.com/articles/2013-11-22/the-golden-age-of-watching-other-people-play-video-games#r=hp-ls

Questions for Discussions:

  • How is this development another step into social media?
  • Who is the target audience for the service?
  • How can the service be monetized?

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