Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: AOL Brand Group CEO Susan Lyne discusses AOL’s strategy to deliver unique content in different ways and how CEO Tim Armstrong has ‘double-downed’ on video.

Source: CNNMoney.com – video report

Date: Nov 25, 2013

Link: http://money.cnn.com/video/news/2013/11/25/fortune-leadership-ceo-susan-lyne-aol-video-ads.fortune/index.html

Questions for Discussions:

  • How is AOL attempting to distinguish itself in the online marketplace?
  • How does this orientation bode well for entrepreneurial producers of content?

 

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