Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: AOL Brand Group CEO Susan Lyne discusses AOL’s strategy to deliver unique content in different ways and how CEO Tim Armstrong has ‘double-downed’ on video.

Source: – video report

Date: Nov 25, 2013


Questions for Discussions:

  • How is AOL attempting to distinguish itself in the online marketplace?
  • How does this orientation bode well for entrepreneurial producers of content?


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