Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Apple wants to know exactly where you are when you enter an Apple Store. On Friday Apple launched a new feature in its Apple Store app, which allows Apple to see specifically where you are in its own stores. Those who have the latest version of the app and have enabled the new location features will be sent alerts based on where they are in the retail spaces.


Date: Dec 07, 2013


Questions for discussion:

  • Explain this new technology of micro-location awareness and how it might be used to better serve the public?
  • How might it serve visitors to a business convention or a museum?
  • What are the social and ethical concerns related to its use?
  • How should management go about introducing this “service”?


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